We intend to optimize all the resources used, reducing production, avoiding new ones and optimizing those already realized until the existing materials are exhausted. In this way the productions will follow a more natural, less frenetic and more harmonious cycle, guided by a logic of awareness without waste, reversing the trend of overproduction of fast fashion. We created the Dead Stock program: we carefully search and select the animal free materials that lie in the warehouses of manufacturers and façonists, with the only fault of being advanced or out of fashion. We check their performance and divide them by high and medium-low quality. Those of value are intended for production, while the others are intended for secondary uses (labels, bags, tags). In this way we honor the resources used to produce them, we exhaust them and at the same time give them new life. Otherwise they would have become a sure refusal and therefore a cost.